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Case Study
Case Study - HSE

Every year the Home Shopping Europe shopping experience convinces more and more customers of its benefits. In 2001, 1.7 million active customers ordered goods with a net value of 275.6 million Euros. Shopping conveniently at home with knowledgeable service, round the clock shopping hours, and no worries about overcrowded malls, are attractive benefits to customers. Since its initial broadcast in 1995, Home Shopping Europe (HSE) is the market leader in home shopping broadcasting. Now, over 30 million households in Germany, Austria, and Switzerland can receive it either through cable or satellite.



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