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Time to Market

You need to deliver new products, services, features and applications to the market at an unprecedented and accelerating pace and software has a critical impact on your ability to deliver. Software can give you competitive advantages and offer many cost benefits, but also significantly increases the risk and complexity of product development and delivery processes.

Long cycle times for developing, changing and fixing software will impact your organization in many ways including loss of market share, loss of revenue, and decreased customer satisfaction. To reduce cycle times and accelerate time to market, it is important to understand and address the core challenges software places on your organization.

The table below lists common challenges that impact time to market, along with PTC Integrity's capabilities that solve them.


Issue PTC Integrity Solution Capability and Benefits
Lack of Software Quality
Late development cycle defects and breakage is a primary cause for delays and missed delivery dates.
  • Automated requirements management records and manages  requirements eliminates risk of misunderstandings regarding correct version and scope
  • Comprehensive test management with cross discipline reporting improves validation and ensures complete requirement coverage
  • Automated review and approval workflow eliminates delays
  • End-to-end defect management eliminates gaps and duplicated effort
Inability to Manage Growing Product Lines
Managing each product, version, or variant separately leads to redundancy, inefficiency, quality issues, and waste that delay projects.
  • Advanced reuse of all lifecycle assets including features, requirements, code, test cases, test results, etc.
  • Complete traceability enables rapid impact analysis across all product variants and product lines, based on real-time data
  • Automated propagation of changes and fixes across applicable variants streamlines and simplifies change and defect management
Late Cycle Rework
A specialized quality issue that is very preventable, but contributes as much as 40% to the average project lifecycle.
  • Improved capture of accurate and complete requirements early in the development cycle
  • Immediate propagation of changes upstream AND downstream
  • Better collaboration and communication with a single source of truth
Process Inefficiency and Waste
Process has an exponential impact in the schedule and economics of software; lean concepts can help.
  • End-to-end workflow automation and enforcement
  • Identifies bottlenecks with comprehensive metrics dashboards
  • Embraces lean and Agile concepts to drive out waste
Disconnected Tools and Repositories
"Best-in-breed" tooling leads to broken processes, lack of integration, and poor productivity. Even integrated suites lack the coherence to drive development optimization.
  • Single platform for managing all activities and assets
  • Enterprise integration gateway to ensure assets are accessible and relatable while reducing data redundancy


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